Published Oct 22, 2020After dropping hints about her new sex toy line last year, Lily Allen has officially launched her special edition clitoral vibrator in partnership with luxury sex toy retailer, Womanizer.
The artist teamed up with the company for a limited-edition, six-intensity level Liberty Womanizer, equipped with "Pleasure Air Technology." Allen herself has apparently co-designed the new edition, which seems to have resulted only in a different colourway from the company's original model.
Nonetheless, along with the announcement, Allen has shared a couple of promotional videos, taking aim at the stigma surrounding women's masturbation and hopping on Womanizer's #IMasturbate campaign.
"So, I've got a little secret. I masturbate. But why is saying it out loud so weird? Loving yourself should be the most normal thing in the world," she says in the clip. "We all deserve amazing orgasms, right? So let's be open about it. Free yourself. Feel yourself. Love yourself. #IMasturbate. Do you?"
Allen's signature toy is available now for $99 USD.
Last year, Allen hinted at the partnership last year in conversation with NME. At the time, she spoke more on the subject of women's pleasure, stating, "Orgasms are important, ladies, and I feel like the celeb sex toy market hasn't been capitalized upon."
Watch the promotional clips below.