A number of Braun's clients, including Justin Bieber, Ariana Grande and Demi Lovato, have addressed the situation via social media.
Bieber took to Instagram to apologize to Swift for the photo she described as Braun "bullying me on social media when I was at my lowest point." Bieber took responsibility for the screenshot of a video call between himself, Scooter Braun and Kanye West that he posted with the caption "Taylor Swift what up."
Bieber went on to defend Braun, though, and accused Swift of trying to rally her fans to bully Braun online in return without even trying to resolve the conflict through communication.
"I'm sure Scooter and I would love to talk to you and resolve any conflict, pain or any feelings that need to be addressed," he wrote. "Neither Scooter or I have anything negative to say about you we truly want the best for you."
Hey Taylor. First of all i would like to apologize for posting that hurtful instagram post, at the time i thought it was funny but looking back it was distasteful and insensitive.. I have to be honest though it was my caption and post that I screenshoted of scooter and Kanye that said "taylor swift what up" he didnt have anything to do with it and it wasnt even a part of the conversation in all actuality he was the person who told me not to joke like that.. Scooter has had your back since the days you graciously let me open up for you.! As the years have passed we haven't crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on scooter isn't fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter. Anyway, One thing i know is both scooter and i love you. I feel like the only way to resolve conflict is through communication. So banter back and fourth online i dont believe solves anything. I'm sure Scooter and i would love to talk to you and resolve any conflict, pain or or any feelings that need to be addressed. Neither scooter or i have anything negative to say about you we truly want the best for you. I usually don't rebuttal things like this but when you try and deface someone i loves character thats crossing a line..
Grande's reaction was a little less one-sided — and more confusing, as her posts were deleted almost as quickly as they went up. In what a rep for Grande has deemed a "fake Instastory," Grande appeared to congratulate Braun on the acquisition of Swift's catalogue.
Grande posted a subsequent story, which seemed to condemn the first post and show support for Swift. It read: "I would never support someone with the intentions of hurting another person… I spoke to him myself as soon as I heard. I don't mean to make this public or get involved but I've noticed mixed opinions where people used my name… please spread love. I'm so so sorry Tay. Ily. Stay strong."
📲 IG | Ariana Grande deleted her Instagram story sharing the news about Scooter purchasing Big Machine after Taylor made her heartbreaking post on Tumblr pic.twitter.com/WVCpJ32BBw— Taylor Swift News (@TSwiftNZ) June 30, 2019
Todrick Hall, who appeared in Swift's recent "You Need to Calm Down" video, also weighed in on the conflict, explaining he had previously been managed by Braun, but sought different representation after being "ignored." He called Braun "evil," accused him of being homophobic and claimed he knew first-hand that Braun was not a Swift fan.
Demi Lovato, currently managed by Braun, stepped in and commented via Instagram, "Hey boo, idk you or anything and this isn't hate, but making claims that someone is homophobic is really serious. Please don't spread information that isn't true because I can guarantee you Scooter isn't. As a member of the LGBTQ+ community myself, he wouldn't have signed me if he was. No hate, just trying to clear that up."
In her own Instagram story, Lovato added, "I have dealt with bad people in the industry and Scooter is not one of them. He's a good man."
Hall rebutted on Twitter, pointing out that "Just because you have one black friend doesn't mean you can't still be racist. And just because you're not picketing against gay marriage doesn't mean you're not homophobic."
He also claimed someone from Braun's team must have reached out and shown Lovato his statements because "there's no way Demi saw my tweet."
For those asking, I left Scooter Braun a long time ago...I am saddened by this news, but not shocked. He is an evil person who's only concern is his wealth and feeding his disgusting ego. I believe he is homophobic & I know from his own mouth that he is not a Swift fan.— Todrick Hall (@todrick) June 30, 2019
I truly hope justice is served and that my friend's music will fall into the hands of a better human.— Todrick Hall (@todrick) June 30, 2019
My feelings on scooter summed up in a song I wrote about my experience there. https://t.co/7NMHkquPzQ— Todrick Hall (@todrick) July 1, 2019
I would normally not say anything because I'm sure scooter will threaten me like he has before to keep me quiet, but guess what Scooter, nothing you can do to me would be worst than the 6 years of my life I can't get back from when & I was ignored as your "artist"— Todrick Hall (@todrick) July 1, 2019
Welp, I guess they let me go...also I'd like to say this was TWO YEARS after I did the Christmas tour and supposedly stole from my fans 🙄 pic.twitter.com/CEzL7Gluvh— Todrick Hall (@todrick) July 1, 2019
Dear Demi, first off...why did you delete your tweet? Secondly, I love you and listen to your music religiously, but thirdly, you cannot compare your experience to mine, especially with someone I was with for six years and you've only just signed with.— Todrick Hall (@todrick) July 1, 2019
PSA, Just because you have a black friend doesn't mean you can't still be racist. And just because you're not picketing against gay marriage doesn't mean you're not homophobic. I said what I said and I believe what I believe.— Todrick Hall (@todrick) July 1, 2019
Also, stop using your one client who identifies as queer to stand up for you. There's no way Demi saw my tweet, that means someone from your team is reaching out to them, using them to defend you. Fight your own battles.— Todrick Hall (@todrick) July 1, 2019
Being black and gay in this industry is hard as hell, and was even harder when I signed with that man and unless someone has walked in my shoes...I don't care to compare their experiences to mine. Period!— Todrick Hall (@todrick) July 1, 2019
Ok NOW I'm going to sleep, and I realized that Demi commented on insta & doesn't have Twitter. Also, this is very unfortunate because I LOVE Demi & her music! Been a fan for years. Not trying to start a fight with her because she has nothing to do with it!— Todrick Hall (@todrick) July 1, 2019
Swift's "ME!" collaborator and Panic! At the Disco frontman Brendon Urie also sided with Swift. In a YouTube video, he declared, "What a piece of shit, right? You guys know about this dude?"
He continued, "It just like broke my heart, I read Taylor's statement and I was like, 'That sounds about right.' Toxic dudes doing toxic bullshit in this toxic industry."
Sia (who is not currently managed by Braun), however, spoke out in defence of the music mogul. She tweeted he is a "good man" and she hopes "this passes quickly." Swift fans pounced on her, eager to dig up dirt from the singer's past — which Sia has already replied to and shut down.
You're a good kind man @scooterbraun I hope this passes quickly.— sia (@Sia) July 2, 2019
I love you keep going.
For the swift fans trying to make out that I would ever do blackface please see this video. I was painting myself into the backdrop, it was a pre cursor to the wig... https://t.co/6St0hWl1k1— sia (@Sia) July 2, 2019
Even Kacey Musgraves has been accused of getting involved.
Braun's wife Yael Cohen Braun got on Instagram to defend her husband, claiming that Swift was offered the chance to buy her own masters, but passed. She claimed Swift was informed of the sale in advance, and then accused Swift of collecting and dropping friends "like wilted flowers."
She argued it wasn't her husband's fault that "Kim caught you in a lie" and claimed Braun has urged his clients to "keep quiet" on a number of occasion regarding Swift.
Amongst those who "liked" Yael Cohen Braun's scathing post were Musgraves, Kendall Jenner and more than 75,000 others.
Braun himself has remained fairly quiet since the news of the sale broke, other than a post announcing his new partnership with Big Machine — and a string of Instagram stories sharing testimonials of his character from his friends.